Marketing and International Business

  • College of Management & Technology |
  • English

Program Description

The Department of Marketing at AASTMT delivers programmes and courses that focus on satisfying customer needs through product and service development and planning, pricing, advertising, promotion, and distribution. Our courses offer a variety of innovative modules where you’ll have the opportunity to study both the latest academic research and industry trends in this dynamic field. You’ll gain an overall view of marketing and explore psychological elements such as consumer behaviour, with the chance to develop your creative skills. Not only that, but you’ll also explore marketing analytics, marketing in the digital environment and market research, as well as addressing important areas such as marketing strategy.

Learning Outcomes

  • Upon completion of the Marketing major, students will have learned how to: 1. Develop marketing strategies based on key consumer dimensions including buying behaviours and existing customer attitudes. 2. Understand how to properly conduct marketing research. 3. Develop promotional strategy skills, including product/service and customer analysis and interactive personal selling skills in a simulated selling situation. 4. Develop an appreciation and understanding for marketing in different cultures and countries. 5. Develop career path interests and key transferable skills that are essential to a career in marketing.

Markets and Career

  • Some career opportunities include: • Marketing Manager • Market Research Analyst • Social Media Manager • Public relations Specialist • Brand Manager • Sales Representative • Marketing Director • Advertising art director • Content marketer • SEO Specialist

Admission Requirements

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Tests & Prerequisites

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Cooperation

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Accreditation

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Brief

The Marketing Major Bachelor’s Degree at AASTMT is completed in a timeframe of four academic years, which include eight semesters in total. During the first three semesters, students will take the core subjects. Some of the core subjects available at the College of Management and Technology include; Principles of Management, Maths, Introduction to Information systems, Micro and Macroeconomics, and many more valuable courses. In total, there are 24 core courses that a student will have completed by the end of the four years. Starting from the fourth semester, marketing students will begin to take the major courses. Some of the major courses include; Marketing Management, Consumer Behaviour, Marketing Research, and many more. In total, the Marketing Department at AASTMT offers 23 Major courses, 18 of the major courses must be completed by the end of the four years to be declared a marketing major. The Marketing Department also offers a wide range of stimulating elective courses, by the end of the four years, students must have completed six elective courses. There are three main assessments during the semester. The first assessment is during the seventh week of the academic term, the second is during the twelfth week, and the final assessment is during the sixteenth week. Some courses will require examinations at the college premises, while others will require presentations..

Term 3

Code Title Prequisites
EA211 Principles of Marketing EA121
EA212 Organization Behavior EA121
EA213 Statistics EB127
EI211 Economic Analysis EI121
ES211 Databases ES111, ES121
EY211 Company Accounting EY121

Term 4

Code Title Prequisites
CR226 Introduction to E-Business ES211
EA221 Operation Research EA213, EA121
EA222 Research Methodology EA121, EA213
EI221 Public Finance EI211
EY221 Cost Accounting EY121
EY222 Accounting Information System EF201 & EY121

Term 5

Code Title Prequisites
EA311 Human Resources Management EA212
EA312 Financial Management EA213, EY121, EA121
EA315 Consumer Behavior EA211
EA316 Marketing Management EA211
EA317 Electronic Marketing EA211
EI311 Money & Banking EI211
EY311 Managerial Accounting EY221

Term 6

Code Title Prequisites
EA321 Production and Operation Management EA221
EA322 Materials and logistics management EA 221
EA325 International Business A211,A312,I121
EA326 Marketing Research A222,A315,A316
EI312 International Trade
EW321 Business Law None

Term 8

Code Title Prequisites
EA421 Strategic Management EA211, EA311
EA425 International Marketing EA326
EA426 Public Relations EA327, EA612
EA428 Advanced Studies in Marketing EA326
EI421, Economic Development EI211
Courses
  • Degree Bachelor
  • Area of study: Business and Managment
  • Duration: 8 Terms
  • Credit hours: 144.00 hrs
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