Consumer Behavior

  • College of Management & Technology |
  • English

Description

This course introduces the latest and best thinking by some very bright scientists who develop models and studies of consumer behaviour. It goes beyond studying the act of buying where having and being are also considered important. It also includes the interrelationships between the individual consumer and his or her social realities.

Program

Marketing and International Business

Objectives

  • Describe the field of Consumer Behavior and emphasize its crucial impact on the practice of marketing and performance of business organizations. Explain the internal and external factors affecting the ongoing consumer behavior process. Help students analyze different cases as marketing practitioners and introduce different effective approaches to influence consumer behavior

Textbook

Data will be available soon!

Course Content

content serial Description
1Chapter 1 :An Introduction to Consumer Behavior
2Chapter 1 :An introduction to consumer behavior (continued)
3Chapter 2 :Perception
4Chapter 2 :Perception (continued)
5Chapter 2 :Perception (continued)
6Chapter 3: Learning & memory
77th week exam
8Chapter 3: Learning & memory (continued)
9Chapter 3: Learning & memory (continued)
10Chapter 4: motivation& values
11Chapter 4: motivation& values (continued)
1212th week exam
13Chapter 6: personality& lifestyle
14Chapter 6: personality& lifestyle(continued)
15Chapter 6: personality& lifestyle(continued)
16Final Exam

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Bachelor
  • Code: EA315
  • Credit hrs: 3
  • Prequisites: EA211
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