- Degree Bachelor
- Code: EA425
- Credit hrs: 3
- Prequisites: EA326
Providing an overall understanding of international marketing and the adaptation to foreign business, factors hindering international success including uncontrollable.
Marketing and International Business
Data will be available soon!
content serial | Description |
---|---|
1 | Chapter 1: The Scope and Challenge of International Marketing |
2 | Continue The Scope and Challenge of International Marketing |
3 | Chapter 4: Cultural Dynamics in Assessing Global Markets |
4 | Continue Cultural Dynamics in Assessing Global Markets |
5 | Chapter 5: Culture, Management Style, and Business Systems |
6 | Continue Culture, Management Style, and Business Systems |
7 | 7th week Exam |
8 | Chapter 6: The Political Environment: A Critical Concern |
9 | Cont. Chapter 6: The Political Environment: A Critical Concern |
10 | Chapter 8: Developing a Global Vision through Marketing Research |
11 | Chapter 9: Emerging Markets |
12 | 12th week exam |
13 | Continue Emerging Markets |
14 | Chapter 16: Integrated Marketing Communications and International Advertising |
15 | Continue Integrated Marketing Communications and International Advertising. |
16 | Project presentations |
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