Contemporary Media Environment

  • College of Language and Communication |
  • English

Description

This course includes enabling students to employ major models and concepts in the study of contemporary media culture and develop an understanding of how media institutions function, their infrastructure, and technology. It also differentiates between key theories related to contemporary media culture, including those about media effects and the public sphere, and evaluates the development of media within the creative industries. Furthermore, the course allows students to analyze the conventions and production practices used in different media forms, such as photography, film, television, and web-based platforms, and examine the political, economic, and socio-cultural factors influencing the production and reception of media content. Additionally, it helps students to assess the impact of globalization and technological advancements on the media environment and develop critical thinking skills for analyzing media texts and practices. Moreover, the course involves applying research skills to investigate contemporary media issues and effectively communicate their analysis of contemporary media through various means.

Program

Media Department

Objectives

  • This course investigates the nature and evolution of the contemporary media environment and how to apply modern communicative notions of the arts, media, and cultural industries to diverse media texts. Students will analyze multiple mediums and media content, including photography, film, and web-based content, and develop critical thinking skills to analyze the functioning of contemporary media and related creative industries. The course also aims to teach students to communicate their ideas effectively and analytically within a diverse international media environment.

Textbook

Flew, T. (2008) .New media: An Introduction .Oxford University Press

Course Content

content serial Description
1Introduction (What is Contemporary Media Environment?)
2Essential concepts
3Approaches to understanding new media (notably through the findings of cultural and social sciences studies).
4Social Networking Media
5Participatory media cultures
6Games: Technology, industry, culture
77th week assessment
8Creative industries
9The global knowledge economy
10Transforming Higher Education
11Internet law, policy and governance
1212th week assessment
13Online Activism and Networked Politics
14Conclusion
15Revision

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.

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