Brand Identity and Visual Communication

Description

The course is intended to provide students with the skills necessary to integrate design principles and visual communication and create impactful brand identities across a variety of media platforms.

Program

Media Management (3-year track)

Objectives

• The students will develop knowledge and understanding of how to use brand identity and visual communication strategies for business, and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication.