The Department of Marketing & International Business currently offers a Major in Marketing with an international/ global perspective that faces the new challenges in the business environment. The Marketing and International Business Department currently offers an educational service giving it a practical flavor as well as getting it in touch with the corporate sector for preparing students to the real industry practices.
The students registered in the marketing major require finishing 24 Core courses, 18 Major courses, and any 6 of the elective courses to graduate. Students with GPA more than 2.0 could register 6 courses equivalent to 18 credit hours per semester and 7 courses as graduation requirements in the last two semesters (Semesters 7 and 8) equivalent to 21 credit hours. Each student is allowed to register 2 courses equivalent to 6 credit hours in the Summer Semester. The courses in the department are taught in English.
Each student could choose to register any course as long as they accomplish its prerequisite.
Marketing has always been a challenging and creative business discipline. As a backbone of most successful multinational and global corporations, marketing presents new challenges to the business and academic world in terms both theory and practice. The globalization of business has opened up new markets and has altered the nature of competition. The world is becoming a global village and the need for better understanding international business practices, policies and strategies is indispensable. Accordingly, College of Management and Technology Alamein has decided the establish the Marketing Track in University of Hull program to better focus on the marketing students needs, introduce new majors with international/ global presepctive and face the new challegenes in the Egyptian business environment..