Internet Marketing

  • College of Management & Technology |
  • English

Description

This course discusses the basic fundamentals of Internet marketing, the impact of Web design, and strategies and tactics to use when doing business through the Internet. It also explains the unique capabilities of electronic networking. It explores key marketing concepts in the context of today`s digital/Internet environment.

Program

Electronic Commerce

Objectives

  • This course fills the gap between Marking as managerial practice and the Internet tools that can improve that practice. The course relies on student understanding of marketing fundamentals and Internet technologies. The course provides a good connection between E-commerce technology, E-commerce strategy, and marketing.

Textbook

Data will be available soon!

Course Content

content serial Description
1E-marketing in context
2E-marketing environment
3E-marketing environment
4E-marketing strategy
5E-marketing strategy
6E-marketing management
77th Week Exam
8A global perspective on e-marketing
9Competitive strategies
10E-marketing strategy development
11E-marketing strategy development
1212th Week Exam
13Marketing planning
14Performance metrics
15Cutting edge strategies beyond the Web m-marketing (mobile)
16Final Exam

Markets and Career

  • Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
  • Electrical power feeding for civil and military marine and aviation utilities.
  • Electrical works in construction engineering.
Courses
  • Degree Bachelor
  • Code: CR326
  • Credit hrs: 3
  • Prequisites: A211-CR22
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