Description

The Intended Learning Outcomes of this course are categorised under the following four headings: 1. Knowledge and understanding 2. Intellectual skills 3. Professional and practical skills 4. General and transferable skills Throughout this course students should acquire the competencies listed under each heading as follows.

Program

Media Tracks

Objectives

Introduce the fundamental basics for organizing visual information in two-dimensional space. Make students aware of the importance of principles and elements of two-dimensional space in graphic design. the course should Cover the different aspects of the design process (thinking, observing, researching, implementing, evaluating and presenting). Also it should Enable students to assess the requirements of a project brief, research, plan and development through studio practice.

Textbook

Poulin, R. (2011). The Language of Graphic Design: an illustrated handbook for understanding fundamental design principles. Rockport.

Course Content

content serial	Description
1	The design process: an introduction The process designers use to solve a design problem
2	The basic elements of Graphic Communication Point / Line / Typography / Images
3	Unity Gestalt Theory / Grid / Alignment
4	Focal Point & Visual Emphasis Ways of creating visual emphasis / degrees of emphasis / hierarchy
5	Scale and Proportion Internal Proportions / Cropping / Frame
6	Balance Symmetry/Asymmetry Ways to achieve symmetrical and asymmetrical compositions
7	7th week assessment
8	Rhythm Alternating and progressive rhythm in design
9	Texture and pattern How pattern and texture can be used in design
10	Illusion of Space Ways to achieve illusion of space
11	Illusion of Motion Ways to achieve illusion of motion
12	12th week assessment
13	Colour Theories Colour theories and colour mixing
14	Size, function and format How size, functionality and format of a design application affects the user / viewer
15	Final revision

Markets and Career

Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
Electrical power feeding for civil and military marine and aviation utilities.
Electrical works in construction engineering.

Degree Bachelor
Code: COM 231
Credit hrs: 3
Prequisites: non

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Principles of Design