Heritage and Media I

Description

Through knowledge and understanding, students will be able to: • Combine multiple narratives to evaluate opposing claims regarding interaction between cultural heritage and mass communication • Enhance ability to analyse the mass media • Identify the different voices in a given media • Explain causes of certain media campaigns • Assess media quality • Ascertain news from fake news • Evaluate the effect of social media on cultural heritage Through intellectual skills, students will be able to: • Critique media outlets • Read bias in media • Justify choice of media outlet • Reflect on the performance of the written national media versus the international written media • Observe media trends nationally and worldwide Through professional and practical skills, students will be able to: • Write articles for newspapers, magazines and electronic websites • Take professional photographs for publications • Design and write a newsletter for a museum or an archaeological site • Write a reportage on an archaeological site or a museum Through general and transferable skills, students will be able to: • Work as part of a team to do a media campaign • Develop rigorous time management skills • Write for the general public

Program

Egyptian Archaeology

Objectives

• This course aims introducing junior students to cultural heritage and mass communication. It will include an overview of the written media, the films, and social media. The course will discuss how people and their cultural heritage is represented in the written media. The course will also explore how social media interacts with cultural heritage and how activism for the preservation and safeguarding has been performed in the Arab Spring. The final result of the course will be a project for a media campaign about one of the sites, where students will employ all their learning skills to produce.