Digital Public Relations

Description

The digital era has drastically changed the way traditional PR has been done and the way PR work is measured. This course teaches students how to meet the organizations and target markets needs weaving in the fundamentals of traditional public relations into a digital world. in this digital public relations course you will learn the art and science of engaging with media on all different digital channels through strategic communications. 1.1 Identify key digital Public Relationstypes in digital Public relations1.2 Understand key terms and metrics in digital Public Relations1.3 Recognizing Trends & opportunities for Digital Public Relations 1.4 Understand Digital Public Relationsfunctionsin the age of information technology1.5. Understand the roleofdigital publicrelations in formulating the positive image of the organizations1.6 Recognizehow digital public relations can solve problems 2.1 critically evaluate digital communication principles of organizations to identify best practices, 2.2 Articulate meaningful research questions to guide digital engagement goals.2.3 Developing and Assessing the financial value of digital public relations2.4 Proficiently utilize digital platforms to drive integrated strategy2.5 Develop and implement online strategic communications plans2.6 Utilize data analytics, stakeholder management, messaging, and multichannel tactics2.7 Analyzing some case studies of digital public relations. 3.1Manage and coordinate projects in a fast paced digital environment3.2Design and implement digital micro-campaigns3.3 Plan to manage the technical aspects ofdigitalpublic relationstoserve the targets.3.4Monitor tracking after campaign launch to ensure campaign implementation3.5.Build strong professional relationships based on ethical principles with key audiences3.6 Cultivate critical thinking, presentation, and organizational skill. 4.1 Create a concept with different implementations.4.2 Managethe elements of digital public relationscampaign steps.4.3 Applying Softwareskills –to create a professional PRproduction.4.4 ApplyingVisual conceptualization in crisis management.4.5 Preparing & managing official and social events

Program

Media**

Objectives

• The digital era has drastically changed the way traditional PR has been done and the way PR work is measured. This course teaches students how to meet the organizations and target markets needs weaving in the fundamentals of traditional public relations into a digital world. in this digital public relations course you will learn the art and science of engaging with media on all different digital channels through strategic communications.