Description

The course aims to discuss aspects of consumption within a recognized social context, that is, in relation to the products, services and markets of the Tourism industry. The course explores the role of consumer behavior theory within the discipline of Tourism management, in order to assist students in understanding and applying the concepts of consumer behavior to tourism contexts and markets.rn

Program

B.Sc. Tourism Management

Objectives

â€¢ Setting the context for the study of Tourism Consumption.rnâ€¢ Setting frameworks for considering tourism consumer decision-making.rnâ€¢ Demonstrating consumer behavior in different tourism sectors.rnâ€¢ Demonstrating that effective marketing involves identifying factors that are relevant in consumer buying behavior.rnâ€¢ Understanding an international perspective of consumer behavior in tourism.

Textbook

Data will be available soon!

Course Content

content serial	Description
1	Introduction to the consumption of Tourism services.
2	Consuming Tourism Services
3	Tourism consumer decision-making
4	Typologies of Tourist behavior and segmentation of the tourism market
5	Consumer Behavior in different Tourism sectors
6	Individual processes in Tourism Consumption
7	7th week exam
8	Social and cultural influences on Tourism consumer behavior/ field trip
9	The influence of reference groups on tourism consumers
10	Tourist Behavior : marketing research
11	The marketing mix and tourist behavior
12	12th week exam+ oral presentation
13	The emergence of new markets and changes in tourist demand
14	Quality and tourist satisfaction
15	The future of tourist behavior
16	Final Exam

Markets and Career

Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
Electrical power feeding for civil and military marine and aviation utilities.
Electrical works in construction engineering.

Degree Bachelor
Code: TM433
Credit hrs: 2
Prequisites: None

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Consumer Behavior