Description

the course aim is to guide students down the intriguing, discovery laden road to leaning marketing and help them master the basic concepts and practices of modern tourism marketing in an enjoyable and practical way

Program

B.Sc. Tourism Management

Objectives

1. Provide an understanding of the hospitality and tourism marketing process.rn2. Developing hospitality and tourism marketing opportunities and strategy while appreciating the role of customer behavior in affecting the marketing environment.rn3. Learn how to develop the hospitality and tourism marketing mix. rn

Textbook

Data will be available soon!

Course Content

content serial	Description
1	Marketing for hospitality and tourism
2	Service characteristics for hospitality and tourism
3	Role of marketing in the strategic planning
4	The marketing Environment
5	Consumer buying behavior
6	Brand strategy and management
7	7th week exam
8	Consumer service quality strategies / Field Trip
9	Internal marketing
10	Products & pricing
11	Promoting products: Public relation and sales promotion policy
12	12th week exam
13	Promoting products: Public relation and sales promotion
14	Electronic Marketing
15	Destination Marketing
16	Final Exam

Markets and Career

Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
Electrical power feeding for civil and military marine and aviation utilities.
Electrical works in construction engineering.

Degree Bachelor
Code: TM333
Credit hrs: 3
Prequisites: None

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Tourism Marketing