Description

Course Description: This course serves as an introduction to international definition of visitor and tourist and tourism demand, the need for forecasting. It introduces gross revenue of tourism frontiers, statistics and net value and value added. It states the factors that should be considered when developing a forecasting method. It provides qualitative Forecasting Methods (Sales Staff Estimates- Senior Management, Buyers Intention Survey- Scenario Planning). It introduces the Delphi techniques and its application. It then presents quantitative methods (Simple Linear Regression- Multiple Regression Models). It studies Explanatory Variable (Push Factors, Pull and Resistance Factors). Finally, it deals with the time series analysis and its applications.

Program

B.Sc. Tourism Management

Objectives

Know how to measure tourism demand and get an overview on international tourism statistics. Understand the most important univariate and multivariate forecasting methods. Apply the most common forecasting methods.

Textbook

Data will be available soon!

Course Content

content serial	Description
1	Tourism Demand and Forecasting Scope of tourism Importance of tourism demand forecasting Forecasting definitions Uses of tourism demand forecasts Special difficulties in tourism demand forecasting
2	Study of Explanatory Variable Push factors Pull and resistance factors
3	Factors affecting Forecasting Methods Types of forecasting methods Forecasting methods and models Forecasting models evaluation criteria Forecast measures of accuracy
4	Time Series Analysis Usage Application
5	Qualitative Forecasting Methods Sales staff estimates Senior management Buyers intention survey Scenario planning Delphi techniques
6	Quantitative Forecasting Methods Simple linear regression Multiple regression methods Advantages and disadvantages of quantitative forecasting
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Markets and Career

Generation, transmission, distribution and utilization of electrical power for public and private sectors to secure both continuous and emergency demands.
Electrical power feeding for civil and military marine and aviation utilities.
Electrical works in construction engineering.

Degree Bachelor
Code: TM331
Credit hrs: 3
Prequisites: EA231

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Forecasting Tourist Demand