Graduation project- 1

Description

This course aims to provide an overview of actors, markets and audiences in the broad field of media business. A solid knowledge of existing markets and the constellation of interacting lines of business is mandatory for assessing the potential of media products and services. Beyond basic marketing knowledge, the practice of operational and strategic marketing in media corporations is subject to closer examination in this course. The course will also focus on common factors that determine the legal framework for media operations on most national and international levels. Apart from that, copyright related laws and issues touching the process of content generation and delivery will be examined with a special focus. This course also includes a view on financing challenges and problems arising in context of specific media projects. Building on the foundations of all previous themes, this media management course focuses on identifying criteria that effect processes of change and innovation in the media industry.

Program

Media Management

Objectives

• By the end of the term, students should be able to:rn• Derive indicators affecting media business infrastructure and dynamicsrn• Get familiar with forms of organization and workflows of corporate marketing divisions in the media industryrn• Understand the broad legal implications affecting media projects and business operationsrn• Get familiar with the framework behind leadership competence as communicated throughout modern business philosophyrn• Understand the concept of controlling within the framework of corporate organizations of the media industryrn• Understand the principle, regulatory and practical dimension of financial planning and reporting in media industry environmentrn• Understand the key areas of corporate organization, their particular role, workflow and interaction with other divisions and associated organizationsrn• Critically reflect cases of change and innovation in the media industryrn• Be prepared for the graduation project.