Media management& leadership

Description

This course introduces the principles of modern leadership, management theories and its practices. In addition, it discusses the application of these concepts in the media organizations that not only have the obligation to serve stakeholders’ interests but also have the obligation to serve the public interests. The reason behind offering this course is due to the lack of the traditional courses in managing and addressing the complex problems of media organization, especially the challenges of dealing with creative people.

Program

Media Management

Objectives

• During the course, students will read about theories and practices in five areas and will be able to know about:rn1. Culture – How vision, mission statements, values, and effective leadership creates a continually improving, innovation-oriented, team-oriented, performance-oriented, community-service-oriented culture.rn2. Ethics – Doing the right thing and putting the interests of the community, employees, and the public before the interests of stockholders seeing the media as a public trust not merely as an opportunity to increase shareholder value.rn3. Developing people – Developing your own emotional intelligence so that you can recruit, hire, train, develop people, especially creative people, put the right people in the right jobs, and in overall treat people humanely.rn4. Public service – The media are a public trust and should perform a public service of some kind and at least do not harm.rn5. Innovation – Coming up with new ideas, new technologies, new content, new ways to structure, manage, and inspire people.rn