- Degree Bachelor
- Code: MD211
- Credit hrs: 3
- Prequisites: EA121
This course will introduce students to the fundamentals of marketing the arts. Students will learn basic marketing concepts such as understanding the marketing mix, utilizing environmental analysis, developing position statements and branding an organization to help formulate effective marketing strategies. Students will be introduced to the different types of arts and be aware of the arts marketing methods. A particular emphasis will be placed on understanding audiences and building participation in the programs and services. By the end of this course students would be able to develop a framework for creative concepts in marketing.
Media Management
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content serial | Description |
---|---|
1 | Introduction to Arts Marketing |
2 | Strategic Market Planning and Our Audiences |
3 | Audience Participation |
4 | Market Research Basics |
5 | Survey Basics |
6 | Understanding the Competition/SWOT Analysis |
7 | 7th exam |
8 | Positioning Statements |
9 | Marketing mix and Marketing Tools |
10 | E-Marketing Fundamentals |
11 | Market Budgets and Marketing Metrics |
12 | Applied project |
13 | Putting it All Together: Assembling the Marketing Plan |
14 | Case study |
15 | Review of the final exam |
16 | Final exam |
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